Self-Promotion Policy For Class Instructors
Self-promotion is an important part of filling classes, and all instructors are asked to complete a specific set of self-promotion actions, including 'liking' and sharing the event Facebook post, extending personal invitations, other forms of personal engagement, and requesting participant reviews,
'Liking' & Sharing Facebook Posts
Each event has a dedicated post on the Coco Yoga & Wellness Facebook and Instagram pages. If you have a public Instagram profile, you are invited as a collaborator for the post, but it is not required to accept, as I honor that everyone has their own intentions with their profiles. I always share these posts in the Coco Yoga Community Facebook group, and/or the Coco Arts Community group, but that is as far as they reach if you do not share the posts on your own profiles or in other Facebook groups.
While I think it's your choice if you like to share your event post on your personal profile, everyone should "like" their event post and share it in 2-4 Coco Area Groups, and 1-3 Guanacaste or Costa Rica groups linked below. There are 22 groups listed, and you definitely do not need to join all of them. You could choose as a minimum to join just 2 local Coco groups and 1 Guanacaste/Costa Rica group if you want to keep it simple, but I recommend joining several that you're most interested in.
Sharing these posts is a quick and easy way to spread the word about your classes. Please do not share in every group as it would be too much with everyone posting; just choose at least 2 and up to 4 Coco Area Groups, and at least 1 and up to 3 Guanacaste or Costa Rica Groups to share your event posts You can use the same groups for every event you host or post in different groups each time, as you wish.
Please share the original post that appears on the Coco Yoga and Wellness Facebook Page. Click the arrow icon at the bottom of your post and select 'Group'. There you can select multiple groups to share at once. It is important that you share the original post because the algorithm favors posts with more views, and these posts will already have the views from the page and groups where I've shared it--they will reach farther than a new post with the same information. For this reason it can be helpful to share on your own profile even if most of your contacts are not local to Coco. You are welcome to create your own posts in addition to sharing the original post, which is discussed below as Personal Engagement. Please share your posts with your name rather than sharing anonymously to stand behind your offering.
While I think it's your choice if you like to share your event post on your personal profile, everyone should "like" their event post and share it in 2-4 Coco Area Groups, and 1-3 Guanacaste or Costa Rica groups linked below. There are 22 groups listed, and you definitely do not need to join all of them. You could choose as a minimum to join just 2 local Coco groups and 1 Guanacaste/Costa Rica group if you want to keep it simple, but I recommend joining several that you're most interested in.
Sharing these posts is a quick and easy way to spread the word about your classes. Please do not share in every group as it would be too much with everyone posting; just choose at least 2 and up to 4 Coco Area Groups, and at least 1 and up to 3 Guanacaste or Costa Rica Groups to share your event posts You can use the same groups for every event you host or post in different groups each time, as you wish.
Please share the original post that appears on the Coco Yoga and Wellness Facebook Page. Click the arrow icon at the bottom of your post and select 'Group'. There you can select multiple groups to share at once. It is important that you share the original post because the algorithm favors posts with more views, and these posts will already have the views from the page and groups where I've shared it--they will reach farther than a new post with the same information. For this reason it can be helpful to share on your own profile even if most of your contacts are not local to Coco. You are welcome to create your own posts in addition to sharing the original post, which is discussed below as Personal Engagement. Please share your posts with your name rather than sharing anonymously to stand behind your offering.
Coco Area Groups
Guanacaste or Costa Rica Groups
- Guanacaste Women’s Beach Society
- Expats in Guanacaste
- Guanacaste Recommendation
- Tamarindo Beach Yoga, Meditation & Fitness
- Costa Rica Wellness Events and Retreats Network
- Yoga Lovers - Costa Rica
- Eventos de Yoga Costa Rica
- Spiritual Events Costa Rica
- Yoga Costa Rica
- Ecstatic Dance -Costa Rica
- Costa Rica Retreats and Wellness
While you are responsible for sharing only your own class posts, it goes without saying that the more engagement we have with all the Coco Yoga & Wellness posts, the greater the reach for your own class posts. So without feeling any pressure or obligation, keep in mind that any likes or comments on the other posts, or sharing in stories, it adds up and supports everyone in our community.
Requesting student reviews
We have started to get some good reviews coming in, and I think the more glowing reviews we have posted across Google, Facebook, and Trip Advisor the better. Please make every effort to get at least one nice review each month. When you have a student that you think might have some positive words to share, or someone has posed for a photo with you or in the space, please ask them to write a review and share the photo, and hand them a business card and sticker as a reminder. Let them know how it helps us connect with new students and build our community. Even if people come for just one drop in class, you should have a contact for everyone and you can always take a moment to write a follow up that it was nice having them in class, and you can share a direct link to write a review. Remember that you, too, can write a review about attending classes, events, and bodywork, and what it's like to teach a class.
TripAdvisor: Coco Yoga & Wellness
Personal Engagement & Invitations
The Facebook shares and review requests are important in terms of numbers, algorithms, and reach, but they can become easy automatic habits. It's important, too, to bring something thoughtful and personal in our energies to build our classes, even if the reach is smaller, it could be the most impactful. Try to do at least one thing each month on a personal level dedicated to your class. You could keep it digital and share a personal photo, video, or writing about your class or practice. or it could be something in real life, talking about class with a friend, inviting new acquaintances to drop-in, or sharing about your class in your other groups or networks. It could be posting a flyer in you condo complex or a restaurant you visit often. You are welcome to take some of the business cards to share, and I can print a copy of a flyer if you would like. At the start of this month I posted an information flyer at some local hotels: M&M, The Palms, Toro Blanco, El Colono, Puerta del Sol, and in the Pueblito Sur restaurant area.
Let's all commit to a steady practice in healthy self-promotion, and see where it takes us this season. I am open to discuss any ideas or feedback to help our community expand and connect people with yoga.